THE FRACTIONALEnterprises
Lead transformation, new initiatives and complex cross-functional priorities.
THE FRACTIONAL EXECUTIVE NETWORK, INDIA
Experienced leadership.
Fractionally engaged.
Senior executives. Decades of operating experience.
The leadership your business needs, on a fractional basis.
THE PEOPLE BEHIND FXN
25+ years of experience. Each executive.Enterprise judgement.
Entrepreneurial pace.
Entrepreneurial pace.
EXPERIENCE THAT TAKES RESPONSIBILITY
A collective of executives.
A commitment to your business.
FxN is a curated collective of senior executives, each with 25+ years of experience building, scaling and transforming businesses.
We bring experienced leadership into your business with a defined mandate, an operating rhythm and clear accountability. Your engagement is with FxN, from the first conversation through delivery.
WHY FRACTIONAL LEADERSHIP
The next stage needs
a different kind
of experience.
A critical decision. A growing team. A new market. You need senior leadership before every role needs to be full-time.
01
Judgement, where it matters
Bring seasoned executive perspective to decisions with lasting consequences.
02
Leadership in the work
Turn priorities into operating decisions, team alignment and execution.
03
Capacity that fits the business
Agree the scope and cadence you need, then evolve as priorities change.
BUILT AROUND YOUR NEXT STAGE
For businesses moving forward.
Funded startups
Build the leadership discipline to turn ambition and capital into execution.
SMEs
Strengthen the systems, decisions and teams that support sustainable growth.
Family businesses
Navigate professionalisation, continuity and the next phase of the business.
DEPTH ACROSS DISCIPLINES
One business.
Connected leadership.
Explore the experience we bring to your priorities.
FXN OFFERINGS
Five ways to start.
Built around your goal.
Choose the outcome closest to yours. Each offering shows what it is, how it helps, who should engage and who leads it.
01 / FXN OFFERING
AI Digital Growth Pod for D2C
Turn the customers you already have into repeat revenue, in 90 days.
What it is
A joint team that builds your customer data foundation and first AI agent, then uses it to run targeted WhatsApp, SMS and email campaigns. One team handles the data and AI. The other handles retention and lifecycle growth.
How it helps
- 01See exactly which customers have gone quiet, are slipping or are ready to buy again
- 02Reach each group with an offer that fits them, on the channel they use
- 03Lower the cost of winning customers and lift repeat purchases
- 04Leave with a working data set, a first AI agent and a playbook your team can run
Start here
Led by
Amit KurhekarAI, Data and MarTech- Sagnik GuhaGrowth and DTC Leadership
Why these experts together. The AI and data team builds the customer view and the first agent. The retention specialist turns it into campaigns and a monthly revenue rhythm. Both work from the same customer data and the same business owner.
02 / FXN OFFERING
B2B Revenue Engine
Fill the pipeline with the right accounts, then close the deals that matter.
What it is
A go-to-market audit and live deal review show where revenue leaks. A fractional GTM leader and AI-led outreach then bring in the right accounts, while an enterprise sales veteran works your biggest live deals to close.
How it helps
- 01Know the top gaps in your go-to-market within about a week
- 02Reach the right accounts and decision makers with researched, personalised outreach
- 03Get a clear strategy and next steps on every priority deal
- 04Run one rhythm from first meeting to signed contract
Start here
Then go deeper
- Details
Fractional GTM Head: GTM Alpha Strategy and Operating Model
One leader who lines up your ideal customer, positioning, sales and marketing.
- Details
AI GTM Intelligence and Personalised Outreach
AI-researched target accounts and personalised outreach, approved by your reps.
- Details
Enterprise Deal Closure Lab
Work your stuck enterprise deals live with a veteran of enterprise sales.
Led by
- Shashwat GhoshB2B Marketing and GTM
- Mahesh IyerEnterprise AI Revenue Operations
Why these experts together. One partner builds new pipeline and the other converts it. They share the same ideal customer, buying triggers and account-based approach, so there are no hand-off gaps.
03 / FXN OFFERING
AI Pilot to Production
Find out why your AI pilot is stuck, and get it live safely.
What it is
A readiness check and a technology assessment locate the real blockers across data, platform and people. A structured accelerator programme ranks your pilots, and engineering and governance specialists build and secure the ones that matter.
How it helps
- 01Understand in weeks what is blocking your pilots
- 02Agree which pilots to take forward, with a roadmap leadership backs
- 03Put production-grade engineering and guardrails around them, including DPDP readiness
- 04Enable your own team to keep building
Start here
Then go deeper
- Details
AI Accelerator Program
A 4–6 week programme that aligns your leaders, ranks your AI pilots and moves the best ones to production.
- Details
AI Systems Engineering
Secure, scalable AI systems that are ready for real business use.
- Details
AI Governance
The guardrails you need for responsible AI adoption.
Led by
- Amit KurhekarAI, Data and MarTech
- Manish JainTechnology and AI Architecture
- Avinash NarasimhaAI · Data · GenAI
Why these experts together. The first partner sets the strategy and roadmap, the second de-risks the platform and delivery, and the third builds and secures the production system. One diagnosis feeds one plan.
04 / FXN OFFERING
Build Your AI Product
From a promising idea to a product customers use.
What it is
Test the idea with real and simulated customers, set the vision and the pitch, then build a working product with the right architecture, governance and delivery behind it.
How it helps
- 01Check whether the idea is worth building before you spend
- 02Hear from real users in their own context
- 03Leave with a clear product vision, a pitch deck and three strategic bets
- 04Get a working proof of concept or MVP with a path to production
Start here
- Details
Product Discovery Lab: Real People, Real Context
Learn from real users in their own context in one week, with AI helping you collect and make sense of what they say.
- Details
AI Product Differentiators
Answer the question "Why would customers choose our AI product?" and show it in action.
- Details
Decision Simulation (Benki)
Test your idea with simulated customers before you build it.
Then go deeper
- Details
Product Vision & Pitch Deck
Align product and technology on one vision, and leave with a deck to show leadership, partners or investors.
- Details
6–8 Week Sprint on Product Reinvention
Rethink what you build and why, together with your product and senior leaders.
- Details
AI Product Sprints
Turn a promising AI idea into a working proof of concept or MVP.
Led by
- Paula Mariani MazzoniUX and Product Leadership
- Harinath PudipeddiProduct · Operations Strategy
- Avinash NarasimhaAI · Data · GenAI
Why these experts together. Discovery and vision come from a product and UX leader, product strategy from an operations and product specialist, and the build from an AI engineer, so the product is shaped before it is built.
05 / FXN OFFERING
SME Growth and Cash Control
Know where to grow and where cash is stuck, then act on both.
What it is
Two short diagnostics give you a growth view and a finance view. A 90-day managed programme then turns your existing customer base into revenue, which improves the cash position the finance review flagged.
How it helps
- 01A clear growth plan for your brand, with KPIs
- 02A clear view of cash, working capital, reporting and controls
- 03Fast, practical revenue from customers you already have
- 04A roadmap for what to do over the next 90 days to 12 months
Start here
Then go deeper
- Details
90-Day Revenue Enhancement Program
More revenue from the customers you already have, managed for you over 90 days.
Led by
- Anand SubramaniamFractional CFO
- Sagnik GuhaGrowth and DTC Leadership
Why these experts together. Both partners finish with a prioritised roadmap, so the finance findings decide which offers and customers the campaigns should push first.
OUR FLAGSHIP OFFERING
Leadership as
a Service™
Your priorities evolve.
Your leadership should, too.
A monthly subscription to experienced leadership, shaped around the business you are building.
FxN works with you to define your leadership priorities, the capabilities required and an agreed operating cadence. As the business changes, we review the engagement with you.
- Engagement
- Monthly subscription
- Scope
- Functional or cross-functional leadership
- Operating rhythm
- Agreed decisions, reviews and accountability
- Commercials
- Defined with you, based on scope and cadence
THE GTM POD
Make growth
a connected effort.
Strategy, brand and sales.
Working towards the same outcome.
When commercial challenges cross functions, leadership needs to work across them.
The GTM Pod brings complementary FxN executives together to clarify your market, sharpen your proposition and build a coherent commercial operating rhythm.
Market & ICPPositioning & propositionSales & pipelineRevenue operating cadence
The mandate, leadership configuration and duration are agreed around your business priority.
INDIVIDUAL EXECUTIVE ENGAGEMENTS
Deep experience.
A focused mandate.
When one function needs sustained executive attention, engage a senior FxN executive through a clearly defined scope.
From product direction and technology decisions to people leadership, sales or brand, FxN shapes the engagement around the responsibility your business needs.
Discuss a focused engagementTHE FXN EXECUTIVES
People who have led.
People who lead.
Meet the twelve experienced operators behind FxN.
Ajay Kamath
GTM · Sales · BD
Fintech, SaaS, WealthTech
LinkedInAnand Subramaniam
Fractional CFO
Finance, Governance and Scale
LinkedInArati Mukerji
Fractional CMO & CCO
Global brand, CEO comms, market entry
LinkedInAvinash Narasimha
AI · Data · GenAI
Enterprise AI and platforms
LinkedInBabitha Remith
Fractional CHRO
FinTech, SaaS, Professional Services
LinkedInChethan Danivas
AI Strategy · CTO · Product Eng.
Banking, Retail, Healthcare, Manufacturing
Harinath Pudipeddi
Product · Operations Strategy
B2B SaaS, HealthTech, PropTech
LinkedInMahesh Iyer
Enterprise AI Revenue Operations
SaaS, AI, FinTech, HRTech, IT Services
LinkedInManish Jain
Technology and AI Architecture
Fintech, EdTech, E-commerce
LinkedInPaula Mariani Mazzoni
UX and Product Leadership
Fintech, Online Marketplaces
LinkedInSagnik Guha
Growth and DTC Leadership
Consumer, Retail, Digital-first DTC
LinkedInShashwat Ghosh
B2B Marketing and GTM
Fintech, Cybersecurity, Logistics Tech, SaaS
LinkedInACCOUNTABILITY IN PRACTICE
Define what success looks like.
Then work towards it.
Every engagement starts with the change your business needs. These are examples of outcomes to agree and measure together.
A repeatable commercial rhythm
A clearer ICP, a defined sales process and a pipeline review cadence that teams can operate consistently.
Continuity through change
Senior attention on evolving priorities, with clear decision ownership and regular progress reviews.
A function with direction
A focused roadmap, aligned teams and decisions tied to a clearly defined business mandate.
FXN INSIGHTS
Perspective for the decisions ahead.
A NEW STANDARD FOR LEADERSHIP IN INDIA
Experience, made accessible.
Leadership, made accountable.
FxN is building a distinctive executive institution for businesses that need senior judgement, active leadership and a more flexible way to engage both.
TALK TO FXN
What does your
next stage need?
Start with your business challenge.
We’ll shape the leadership engagement together.